38,218 |
|
Active Subscribers |
|
$ 100.00/M |
|
|
Fundraising Rate |
|
$ 70.00/M |
|
|
Names Thru 03/08 |
|
|
|
|
Description
Each week subscribers to NATIONAL SPEED SPORT NEWS receive
the most complete, timely & accurate auto racing news
coverage. Each issue is read religiously by tens of
thousands of the best informed fans, drivers, owners
mechanics and pit crew members.
NATIONAL SPEED SPORT NEWS covers it all from NASCAR, IRL,
Sprints and Midgets, to name just a few. In addition to
racing news coverage, each issue includes their Performance
Edge advertising section aimed directly at purchasers of
racing-related products. Every week, racing parts
manufacturers and retailers, trailer companies, memorabilia
traders, and others showcase their products. The buying
power of their readers is unmatched by any racing
publication.
|
|
| Source: |
| Direct Mail |
|
|
| Direct Response |
|
|
|
| Profile: |
| Men |
96% |
|
| Average Income: $63,451 |
|
|
| Average Age: 53 Years |
|
|
| Own a Home |
91% |
|
| Average Number of Racing Events Attended |
|
|
| Each Year: 15 |
|
|
| "Always" or "Almost Always" Read the |
|
|
| Classified Advertising Section |
63% |
|
| Motorsport Fans for More than 20 Years |
91% |
|
| Watch Television Shows About Racing |
94% |
|
| Use Internet Sites for Racing Information |
58% |
|
| |
|
|
| MORE THAN 1/3 OF THEIR SUBSCRIBERS WOULD |
|
|
| BE "IN THE MARKET" FOR: |
|
|
| Airline Tickets |
43% |
|
| Furniture or Home Appliances |
43% |
|
| Car, Truck or SUV |
41% |
|
| Computer Accessories/Software |
35% |
|
| |
|
|
| AUTO PRODUCTS LIKELY TO BUY IN THE NEXT |
|
|
| 12 MONTHS: |
|
|
| Motor Oil/Oil Additives |
89% |
|
| Filters (Oil, Gas, Air) |
84% |
|
| Spark Plugs |
58% |
|
| Street Tires |
53% |
|
| Hand Tools for Auto Repair |
46% |
|
|
|
|
|
| Unit of Sale: |
| AVERAGE |
$45.00 |
|
| Selections: |
| State/SCF |
6.00/M |
| Zip Code |
6.00/M |
| Gender |
6.00/M |
|
| Last Updated: |
| 4/30/08 |
| Update Schedule: |
| 2 Times Per Year |
|
|
| Format: |
| E-mail |
40.00FC |
| FTP |
40.00FC |
| CD |
40.00FC |
| Diskette |
40.00FC |
|
|
|
|
